Top Marketing Tips For Small Businesses with Mbali Marcia Monareng.

Credits : https://millennialmindsetmedia.com/blog/

Small businesses are the backbone of local economies. In this digital world, they often compete with large corporations who have big advertising budgets and are able to easily capture the attention of their desired audience. They’re also usually unable to afford digital agencies to help them market their product or service offerings online, which is why it’s key for small business owners to learn the basics of digital marketing so they can reach their customers with little to no cost involved.

Build an online brand presence

This is arguably one of the most important tips. An online presence is the key to a business’s success, even for brick-and-mortar businesses. This is because the internet is a potential customer’s first frame of reference and if your business is discoverable online, you can easily convert those leads into paying customers. 

To start building an online presence, make sure you create ‘your home’ on the internet with a custom-built, user-friendly and responsive website. Creating social media accounts on the relevant platforms, being active on review sites, and having an active Google My Business are all important.

Make sure your website and social media content is SEO optimised 

SEO (search engine optimisation) speaks to the process of using keywords that are prevalent in search terms used by your audience. This helps your site rank higher and improves visibility. Small business owners can easily learn SEO on YouTube or using free online courses. 

Use blogs to offer your readers value

Regular blog posts are one of the best ways to market yourself online. This is because blog posts improve your website’s SEO and ranking by allowing you to easily target your ideal audience using certain keywords. Posting regular blogs will also help you position yourself as a leader in your field, which establishes brand credibility and trust.

Leverage email marketing and drip campaigns

Even in 2022, email marketing remains one of the most effective and low-cost forms of marketing for small businesses. Using your website to collect customer emails and then sending them regular newlsetters is a good way to keep your audience engaged. 

You can also create drip campaigns that trigger a series of email responses once someone has subscribed to your newsletter. For example, a drip campaign may include a welcome email, an email alerting the subscriber of your offering, and then an email offering a free consultation or a coupon code.

Take advantage of video content marketing

Statistics show that 82% of internet consumer traffic comes from video. This means people consume video content more than any other types of content, which is why it’s key to include videos on your website and across your social media platforms. 

Partner up

An inexpensive and effective way to reach your goal as a small business owner is to partner up with another small business. Partnering up increases your return on investment and requires less money than other forms of marketing.